Brand Identity Design from Scratch

This course is a practical introduction to brand identity design. It is designed for learners at a intermediate level who want to move from scattered knowledge to a clear, usable understanding they can apply straight away.

Across 5 lessons you will work through the core ideas step by step, with short exercises after each section so you can check your understanding as you go rather than at the very end.

What you’ll cover:

• What a Brand Really Is
• Research and Competitive Positioning
• Designing the Logo System
• Colour, Type and Voice
• Delivering Brand Guidelines

By the end you should be comfortable enough with brand identity design to keep learning on your own, and to apply what you have covered in a real design context. No prior specialist background is assumed beyond basic familiarity with the subject area.