Digital Marketing Strategy Essentials (Beginner)

This course is a practical introduction to digital marketing strategy. It is designed for learners at a beginner level who want to move from scattered knowledge to a clear, usable understanding they can apply straight away.

Across 5 lessons you will work through the core ideas step by step, with short exercises after each section so you can check your understanding as you go rather than at the very end.

What you’ll cover:

• Mapping the Customer Journey
• Choosing the Right Channels
• Setting Goals and Measuring Them
• Budgeting and Media Mix
• Building a Quarterly Marketing Plan

By the end you should be comfortable enough with digital marketing strategy to keep learning on your own, and to apply what you have covered in a real marketing context. No prior specialist background is assumed beyond basic familiarity with the subject area.