Search Engine Optimization Fundamentals

This course is a practical introduction to search engine optimisation. It is designed for learners at a intermediate level who want to move from scattered knowledge to a clear, usable understanding they can apply straight away.

Across 5 lessons you will work through the core ideas step by step, with short exercises after each section so you can check your understanding as you go rather than at the very end.

What you’ll cover:

• How Search Engines Rank Pages
• Keyword Research That Works
• On-Page Optimisation
• Technical SEO and Site Health
• Link Building and Authority

By the end you should be comfortable enough with search engine optimisation to keep learning on your own, and to apply what you have covered in a real marketing context. No prior specialist background is assumed beyond basic familiarity with the subject area.