Social Media Marketing for Brands (Beginner)

This course is a practical introduction to social media marketing. It is designed for learners at a beginner level who want to move from scattered knowledge to a clear, usable understanding they can apply straight away.

Across 5 lessons you will work through the core ideas step by step, with short exercises after each section so you can check your understanding as you go rather than at the very end.

What you’ll cover:

• Choosing Platforms Deliberately
• Building a Content Calendar
• Writing for Each Platform
• Community Management
• Reading Social Analytics

By the end you should be comfortable enough with social media marketing to keep learning on your own, and to apply what you have covered in a real marketing context. No prior specialist background is assumed beyond basic familiarity with the subject area.